About the Site
Franz Termite Control is a family-owned, Palo Alto-based company serving San Mateo and Santa Clara counties since 1971, specializing in termite inspection, treatment, and as a licensed general contractor providing damage repair. They offer comprehensive services, including full-home fumigation, localized spot treatments, and wood rot repair. Known for their experienced staff, detailed work, and strong warranties, they provide both fumigation and green alternatives.
The previous website had technical issues and was becoming slow and outdated. Putting content first, Motava built cornerstone pages that aligned the business’s services and goals with potential customers’ needs—driving more traffic and engagement. Key steps included auditing existing content, defining the target audience, creating new copy, and optimizing pages to improve SEO performance.
The new website loads quickly on both desktop and mobile devices. The custom landing page elements, simple call-to-action buttons, easily digestible content (SEO friendly), and service areas were designed to educate the visitors and help them reach out to the Franz Termite Control team.
Site Features
– Custom responsive website design and development
– WordPress CMS
– Content strategy and creation
– SEO friendly architecture
– Backend customization for simplified content implementation
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