SEO

SEO

Search engine optimization or SEO is the process of improving a website and all web-based items that relate to the website for the goal of increasing visitors to the site.

 

seo-san-jose

The I’m Feeling Lucky button costs Google approximately $100 million in lost profits

 

The process of search optimization is constantly evolving, relying directly on search engines’ ever-changing rank calculations and web standards. Search algorithms and web standards shift with the way people use the web.

SEO in the Early Days

The process of search optimization is constantly evolving, relying directly on search engines’ ever-changing rank calculations and web standards. Search algorithms and web standards shift with the way people use the web.

The techniques associated with SEO 10 years ago are largely obsolete today. Search engines stopped paying attention to things that used to matter like hidden meta keywords and spammy all-purpose directory listings. Search engines stopped paying attention because people stopped paying attention.

People are engaged with reading relevant content that helps them find what they’re looking for. They respond to attractive website design and interactive features. They electronically share links with friends through email and social networks.

 

Optimization Today – SEO Evolved to Website Optimization

SEO just isn’t what it used to be. It’s always changing and incorporates much much more than just tweaks for search engines. The term website optimization is a more telling and appropriate phrase. We look at a website from all angles in an optimization campaign. From start to finish, on-site and off-site, paid and unpaid marketing, website optimization is all-encompassing and much more than just search rankings.

Site optimization is about a person’s experience on your site and helping them find what they were looking for.

Our optimization packages include many services. Read more about them on our site optimization page.