WEB DESIGN

Website Design with Thought

Motava approaches the design of each website with a unique formula and strategizing process to maximize site effectiveness and visitor engagement. Your organization is unique and your website should reflect that uniqueness through an attractive site design with captivating user interface design. We help identify the outstanding qualities of your company and translate it for the web, from our design work to interactive web development and creative site optimization.

Custom Web Design - Tailored for your Business

Each of our websites are designed from scratch, custom-tailored to match your company’s image, industry, specialties, goals and target audience. Custom website design requires critical thinking and attention to detail to define the most effective elements to incorporate within the website real estate.

Motava’s website design portfolio

Design Strategy

The strategy behind our designs is conceived during the discovery phase with our clients. We begin by looking at several criteria, all outlined in our website creation enquiry.

The most important design criteria are outlined below:

Image

What words, emotions and ideas are associated with your company?

Industry

Many industries have a specific “look” for their website. This does not necessarily mean it’s the correct “look” and this especially does not mean that you should settle for it for your site. We help you identify the look that will make you stand out above your competition.

Specialties

Differentiation is as important on the web as it is offline. It’s the reason your customers choose your company over your competitors and it’s the reason your website visitors will be visiting your site over theirs on the web.

Goals

Future product offerings, vertical market expansion, interactive online systems and your other internal goals are all considered when devising a strategy for website design.

Target Audience

Of the five elements, your target audience is the most important. After all, they are the ones using the site so what they are looking for matters the most. Follow our blog for an upcoming post on how to define your target audience including factors such as visit goals, knowledge level and substitution rate (AKA competition level).