Digital Marketing Trends in 2018
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so it’s critically important that your company plans ahead to stay on top of what is coming down the line, writes Shane Lyons.
Four main trends will affect the search marketing landscape in 2018 and it’s important that businesses start to get their heads around them and understand how they can become part of the marketing mix.
These trends are the introduction of Amazon to the search marketplace, machine learning and automation, the increased rise of voice search and the impact of GDPR.